Browse Tag: online food shopping

Millennials - digital natives & connected consumers

For the Love of Food, Transparency & Digital Technology

How Millennials Are Defining the Future of Food Retail

Millennials across the globe are entering their peak spending years. They are also taking over as the biggest generation from the Baby Boomers and are growing in influence at the same time across the globe. And we are not saying that just because we belong to the millennial generation ourselves.

It is a fact corroborated by many different marketing researches across the globe – millennial behaviour is influencing the behaviour of older and younger generations, creating an overarching mindset that is crucially influencing market trends across industries and in food especially. Continue Reading

Shopping for foreign food in China

Why Is China Hungry for Food from Abroad?

Melamin tainted baby formula, gutter oil, 40-year-old frozen meat, rat meat sold as lamb, cat meat sold as rabbit, fake eggs, and various other food scandals have been plaguing the Chinese food industry for years. No wonder the trust in the Chinese food system and its producers is extremely low among the Chinese consumers and those who can, especially the rising Chinese middle class, are increasingly opting for foreign made food products.

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Buying food online

How to Gain Shoppers Preference in Food Products Online?

It is a fact – winning consumer trust in food industry has never been harder. And it is even more true for selling food products online. Consumers are becoming more and more demanding when it comes to buying food. They want healthy and quality food and they increasingly want to know, how their food is produced, what the exact ingredients of food products are and where they come from. When you are selling food online, meeting these demands and giving consumers confidence in your product is crucial.

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