Melamin tainted baby formula, gutter oil, 40-year-old frozen meat, rat meat sold as lamb, cat meat sold as rabbit, fake eggs, and various other food scandals have been plaguing the Chinese food industry for years. No wonder the trust in the Chinese food system and its producers is extremely low among the Chinese consumers and those who can, especially the rising Chinese middle class, are increasingly opting for foreign made food products.
Food transparency has gained importance in recent years as shoppers are concerned about their health and safety. The anticipated growth of food sales through e-commerce will even increase demand for a larger degree of transparency in the food supply chains, as buyers expect and also reward more information on the products they are choosing.
It is a fact – winning consumer trust in food industry has never been harder. And it is even more true for selling food products online. Consumers are becoming more and more demanding when it comes to buying food. They want healthy and quality food and they increasingly want to know, how their food is produced, what the exact ingredients of food products are and where they come from. When you are selling food online, meeting these demands and giving consumers confidence in your product is crucial.
OriginTrail was selected as one of 18 startups to compete in the finals for the international Food+City Challenge Prize 2017 in Austin (TX), USA, on 4 February 2017.
The Food+City Challenge Prize is an international startup competition that encourages innovation in the urban food system. They encourage entrepreneurs from across the globe to create businesses and discover technologies that get healthier food to more people with less waste in a more efficient way. Finalists compete for a $50,000 purse and a sweet package of products and services.
Zelene Doline Yogurt Supported by Izvor by OriginTrail Voted as Absolutely the Best on the Market by Consumers
Mlekarna Celeia’s yogurt produced under the brand Zelene doline and supported by Izvor by OriginTrail traceability solution was voted as absolutely the best on the market by consumers in the Qudal 2016/2017 market research of the Slovenian market done by ICERTIAS – International Certification Association.
When asked to name the producer or supplier of the yogurt that offers absolutely the best quality on the Slovenian market, the majority of consumers who took part in the research named Zelene doline. We are proud to be part of Zelene Doline’s commitment to excellence and empowering local quality food.
OriginTrail is one of nine businesses to win the support of the Open Data Incubator for Europe (ODINE) in their eighth open call. As food origin is becoming more important, especially in the light of food scandals that are lowering consumer confidence, OriginTrail empowers food brands that hold their promise of provenance and are proud of the origin of their products by enabling them to communicate the food’s origin effectively to the consumers.
ODINE supports innovative startups and SMEs by awarding them up to €100,000 each to develop open data solutions for the benefit of industry and the public. The ODINE project is delivered by a consortium of seven partners, coordinated by the University of Southampton and supported by The Guardian as the media partner, who also featured OriginTrail in their article.
We are proud to announce that OriginTrail is one of 5 business solutions to join the second edition of the H-Farm’s Food Accelerator. OriginTrail was selected from a fierce competition of more than 260 applications from 35 countries and joins the H-Farm’s 4 month accelerator programme, where we will develop the solution further to make it even more useful to producers of quality food of known origin as well as to retailers and wholesalers invested in offering quality food products to the consumers.
Eta Kamnik wins a Special Award for Innovation in the Supply of Local Food for their Natureta Grunt line supported by Izvor by OriginTrail traceability solution. The award was awarded in the Slovenian Most Innovative Food of 2016 Competition organized by the non-profit research institute Institute for Nutricionism and supported by the Ministry of Health of the Republic of Slovenia. Continue Reading