Melamin tainted baby formula, gutter oil, 40-year-old frozen meat, rat meat sold as lamb, cat meat sold as rabbit, fake eggs, and various other food scandals have been plaguing the Chinese food industry for years. No wonder the trust in the Chinese food system and its producers is extremely low among the Chinese consumers and those who can, especially the rising Chinese middle class, are increasingly opting for foreign made food products.
Food transparency has gained importance in recent years as shoppers are concerned about their health and safety. The anticipated growth of food sales through e-commerce will even increase demand for a larger degree of transparency in the food supply chains, as buyers expect and also reward more information on the products they are choosing.
It is a fact – winning consumer trust in food industry has never been harder. And it is even more true for selling food products online. Consumers are becoming more and more demanding when it comes to buying food. They want healthy and quality food and they increasingly want to know, how their food is produced, what the exact ingredients of food products are and where they come from. When you are selling food online, meeting these demands and giving consumers confidence in your product is crucial.
The EU developed quality schemes for food to help protect and promote products with particular characteristics linked to their geographical origin as well as traditional products. They were supposed to work as tools to help highlight the qualities and tradition associated with registered products and to assure consumers that these are the genuine products, not imitations seeking to benefit from the good name and reputation of the original. With the concurrent presupposition that the consumers are willing to pay a significant price premium for such high quality designated products, making quality schemes also an important marketing tool for producers of higher quality food.
But how well are the EU food quality schemes really doing their job?
Eta Kamnik wins a Special Award for Innovation in the Supply of Local Food for their Natureta Grunt line supported by Izvor by OriginTrail traceability solution. The award was awarded in the Slovenian Most Innovative Food of 2016 Competition organized by the non-profit research institute Institute for Nutricionism and supported by the Ministry of Health of the Republic of Slovenia. Continue Reading