Browse Tag: EU quality labels

How to communicate your food products' origin better?

EU Food Quality Schemes and How to Make a Distinction For Your Food Products?

The EU developed quality schemes for food to help protect and promote products with particular characteristics linked to their geographical origin as well as traditional products. They were supposed to work as tools to help highlight the qualities and tradition associated with registered products and to assure consumers that these are the genuine products, not imitations seeking to benefit from the good name and reputation of the original. With the concurrent presupposition that the consumers are willing to pay a significant price premium for such high quality designated products, making quality schemes also an important marketing tool for producers of higher quality food.

But how well are the EU food quality schemes really doing their job?

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