Here are some facts: digital technology is without a doubt disrupting the food retail all around the world. And it is disrupting it fast. In less than 10 years the digitally engaged food shopper will fundamentally change how food is bought and sold, according to Nielsen and the Food Marketing Institute. And China is at the forefront of these changes
It is a fact – winning consumer trust in food industry has never been harder. And it is even more true for selling food products online. Consumers are becoming more and more demanding when it comes to buying food. They want healthy and quality food and they increasingly want to know, how their food is produced, what the exact ingredients of food products are and where they come from. When you are selling food online, meeting these demands and giving consumers confidence in your product is crucial.
The EU developed quality schemes for food to help protect and promote products with particular characteristics linked to their geographical origin as well as traditional products. They were supposed to work as tools to help highlight the qualities and tradition associated with registered products and to assure consumers that these are the genuine products, not imitations seeking to benefit from the good name and reputation of the original. With the concurrent presupposition that the consumers are willing to pay a significant price premium for such high quality designated products, making quality schemes also an important marketing tool for producers of higher quality food.
But how well are the EU food quality schemes really doing their job?
Zelene Doline Yogurt Supported by Izvor by OriginTrail Voted as Absolutely the Best on the Market by Consumers
Mlekarna Celeia’s yogurt produced under the brand Zelene doline and supported by Izvor by OriginTrail traceability solution was voted as absolutely the best on the market by consumers in the Qudal 2016/2017 market research of the Slovenian market done by ICERTIAS – International Certification Association.
When asked to name the producer or supplier of the yogurt that offers absolutely the best quality on the Slovenian market, the majority of consumers who took part in the research named Zelene doline. We are proud to be part of Zelene Doline’s commitment to excellence and empowering local quality food.
We are proud to announce that OriginTrail is one of 5 business solutions to join the second edition of the H-Farm’s Food Accelerator. OriginTrail was selected from a fierce competition of more than 260 applications from 35 countries and joins the H-Farm’s 4 month accelerator programme, where we will develop the solution further to make it even more useful to producers of quality food of known origin as well as to retailers and wholesalers invested in offering quality food products to the consumers.
Eta Kamnik wins a Special Award for Innovation in the Supply of Local Food for their Natureta Grunt line supported by Izvor by OriginTrail traceability solution. The award was awarded in the Slovenian Most Innovative Food of 2016 Competition organized by the non-profit research institute Institute for Nutricionism and supported by the Ministry of Health of the Republic of Slovenia. Continue Reading